Branding / Packaging
Collaborating with the creative team at White Wave Foods, I worked with a group of designers and account managers to research, name, design and create a brand story for Sir Bananas Banana Milk. This was a unique opportunity to work in a new product category of milk alternatives.
Using research and customer profiling I developed a whimsical typographic logo and sketch concepts for the new brand and packaging based around a central character that would be the voice of the product. Local illustrator Brizida Ahrnsbrak took my sketches and brought the character to life.
[work created at Anthem Branding]