Packaging / Catalog / Ad Campaign
Nite Ize is a brand with many (many!) different products in multiple categories and unique user groups. I completed a redesign of their packaging system to bring the wide range of product categories into a unified system that builds brand equity while leaving room for each unique product to tell its story. This was aided by a comprehensive design guide that was created for Nite Ize's internal team to use when creating future packaging.
My work with Nite Ize was a long term relationship that spanned from packaging, to product catalogs, photo shoots and print ad campaigns.
[work created at Anthem Branding]