Identity / Packaging
The Stanley Brothers are a family owned company based out of Colorado known best for their life-changing hemp oil extract, Charlotte’s Web, which has an endless list of impactful health benefits.
A premium CBD hemp product being sold to the general public comes with preconceived cultural notions. We identified the target consumer group as being one that doesn't stereotypically associate itself with an alternative or aka, "hippy" lifestyle. The result is a clean, professional and most importantly—trustworthy look.
Through an active research, strategy and naming process I designed a new brand for CW Hemp that included an identity system, packaging, and stationery suite that reflects the high quality healing power of the product.
[work created at Anthem Branding]